Own an apartment at the Howard Apartments in Rego Park and thinking about selling?

The Howard Apartments is a well-known cooperative complex in Rego Park, NY 11374, consisting of three buildings:

99-32 66th Road
99-52 66th Road
99-72 66th Road

Together, the three 12-story fireproof buildings contain approximately 480 apartments, offering a wide variety of layouts—from studios and one-bedroom apartments to larger residences and three-bedroom, two-bath duplexes.

Having personally sold more than 35 apartments at the Howard Apartments, I have extensive firsthand experience with the complex, its different layouts, and the buyers looking to purchase here.

If you're considering selling—or simply wondering what your Howard apartment may be worth—this guide will help you understand some of the most important factors.

Howard Apartments at a Glance

Location: 99-32, 99-52 & 99-72 66th Road, Rego Park, NY 11374
Property Type: Cooperative
Buildings: 3
Stories: 12
Approximate Number of Apartments: 480
Construction: Fireproof
Minimum Down Payment: 20%
Pet Policy: Pet-friendly
Subletting: Permitted after 2 years of ownership
Parking: Attached garage plus detached outdoor parking within the complex

Apartment Types

One of the characteristics that makes the Howard Apartments interesting is the variety of layouts available throughout the complex.

Depending on the building and apartment line, buyers can find:

• Studios
• One-bedroom apartments
• Two-bedroom apartments
• Larger layouts
• Three-bedroom residences
• Three-bedroom, two-bath duplexes

Because the layouts can differ considerably, knowing the complex is especially important when establishing an apartment's market value.

More Than 35 Howard Apartments Sold

When choosing an agent to sell your co-op, experience within the actual complex can make a significant difference.

I have personally sold more than 35 apartments at the Howard Apartments over the years.

That experience has given me extensive familiarity with the different buildings, apartment lines, layouts, buyer expectations, and the factors that can influence value within the complex.

I am also well known among many Howard owners and have worked with buyers specifically interested in purchasing in the complex.

For a seller, that means I don't have to start learning about the Howard Apartments after receiving your listing.

I already know the complex.

What Is Your Howard Apartment Worth?

This is usually the first question an owner asks.

With approximately 480 apartments and many different layouts, there isn't one simple price that can be applied across the entire complex.

When determining the potential market value of a Howard apartment, I consider factors such as:

• Which of the three buildings the apartment is located in
• Apartment line and layout
• Number of bedrooms and bathrooms
• Duplex versus single-level layout
• Floor
• Exposure
• Natural light
• Views
• Overall condition
• Kitchen and bathroom renovations
• Flooring
• Monthly maintenance
• Parking, when applicable
• Recent comparable sales within the complex
• Current competing listings
• Apartments under contract
• Current Rego Park inventory
• Buyer demand

Two apartments with the same number of bedrooms aren't necessarily comparable.

A renovated apartment on a desirable floor and exposure, for example, may have a very different market value from an apartment of similar size requiring extensive updating.

Why Howard-Specific Comparable Sales Matter

When pricing an apartment at the Howard Apartments, sales within the complex can provide some of the most useful information.

However, looking only at a sold price doesn't tell the entire story.

You need to understand what actually sold.

Was it renovated or original condition?

What floor was it on?

Which line?

What was the exposure?

How many bathrooms did it have?

Was it a duplex?

How much was the monthly maintenance?

How long did it take to sell?

Was there a price reduction?

These details allow us to make meaningful adjustments when determining an appropriate price for your apartment.

Having handled more than 35 transactions within the complex gives me firsthand knowledge that can be especially valuable when analyzing those differences.

Price It Correctly From the Beginning

The first few weeks after your apartment is listed can be some of the most important.

That's when a new listing typically receives significant attention from buyers already searching for a home in Rego Park.

Pricing too high can reduce showings and cause qualified buyers to overlook your apartment.

The objective isn't simply to choose the highest asking price.

It's to position your apartment strategically so that it attracts serious buyers and puts you in the strongest possible position when it's time to negotiate.

A successful pricing strategy should consider recent Howard sales, current competition, your apartment's individual features, and today's market—not yesterday's market.

Preparing Your Howard Apartment for Sale

You don't necessarily need an expensive renovation before selling.

Depending on your apartment's condition, I may recommend relatively simple improvements such as:

• Fresh paint
• Deep cleaning
• Decluttering
• Removing oversized furniture
• Improving lighting
• Refinishing floors
• Minor repairs
• Organizing closets
• Updating small fixtures or hardware
• Staging key rooms

For apartments that need significant renovation, selling in existing condition may sometimes make more financial sense.

The important question isn't simply, “What can we improve?”

It's “Which improvements are likely to help you achieve a better result?”

Professional Marketing Matters

Today's buyers usually see your apartment online before they see it in person.

Your online presentation should make them want to schedule a showing.

Depending on the apartment, my marketing strategy may include professional photography, floor plans, compelling property descriptions, online exposure, social media, direct buyer outreach, broker-to-broker marketing, open houses, private showings, and follow-up with prospective purchasers.

With a complex as large as the Howard Apartments, knowing how to explain the differences between layouts and highlight the advantages of a particular apartment can be especially important.

Market the Entire Complex, Not Just the Apartment

Buyers are purchasing more than the rooms inside the apartment.

The Howard Apartments offers several features that can help distinguish the complex, including:

Three-building cooperative community
Fireproof construction
Pet-friendly policy
Subletting permitted after two years of ownership
Attached garage
Outdoor parking within the complex
Wide selection of apartment layouts

The availability of larger apartments—including three-bedroom, two-bath duplexes—can also appeal to buyers who need more space but want to remain in a cooperative setting in Rego Park.

These are features that should be communicated as part of the property's overall marketing story.

Understanding the 20% Down Payment Requirement

The Howard Apartments currently requires a minimum 20% down payment.

When selling a co-op, finding someone willing to make an offer is only one part of the transaction.

The prospective purchaser also needs to satisfy the cooperative's financial requirements.

Before recommending that a seller accept an offer, I believe it's important to evaluate the buyer's overall financial profile and identify potential qualification issues as early as possible.

The Highest Offer Isn't Always the Strongest Offer

Suppose one buyer offers more money with the minimum down payment while another offers slightly less but has a substantially larger down payment, stronger income, excellent credit, and significant reserves.

Which offer should you accept?

There isn't always a simple answer.

Purchase price matters, but so do:

• Down payment
• Financing
• Income
• Credit
• Debt
• Liquid assets
• Post-closing reserves
• Contingencies
• Appraisal risk
• Closing timeline
• Overall likelihood of successfully completing the transaction

This is especially important with co-op sales.

The objective isn't simply to get your apartment under contract.

The objective is to get it closed.

Subletting and Pet-Friendly Policies Can Attract Buyers

The Howard Apartments' current policies permitting pets and allowing subletting after two years of ownership may make the complex attractive to a broader group of prospective purchasers.

Even buyers planning to use an apartment as their primary residence may appreciate having greater flexibility in the future.

These are features worth highlighting when marketing an apartment.

Parking Can Be an Important Selling Feature

Parking is highly valued by many Queens buyers.

The Howard Apartments offers an attached garage as well as detached outdoor parking within the complex.

If parking is associated with or available to a particular apartment, the current arrangement, availability, costs, and applicable building policies should be verified and clearly communicated to prospective buyers.

From Accepted Offer to Closing

Once a seller accepts an offer, there are still several important steps before closing.

A typical co-op transaction may proceed approximately as follows:

Accepted Offer → Attorney Due Diligence → Contract → Financing & Appraisal, if applicable → Board Package → Management/Board Review → Approval → Final Walk-Through → Closing

An experienced listing agent should remain actively involved throughout the process and help coordinate communication among the parties as appropriate.

Why Experience at the Howard Apartments Matters

There is a difference between knowing Rego Park and knowing your particular complex.

With three buildings, approximately 480 apartments, numerous lines, and layouts ranging from studios to three-bedroom duplexes, understanding the Howard Apartments requires building-specific experience.

After selling more than 35 apartments in the complex, I am familiar with many of the layouts, have worked with numerous Howard owners and buyers, and understand how to position apartments within the complex for sale.

That experience also helps when a prospective buyer or agent asks:

“Why is this apartment priced differently from another unit in the Howard?”

Instead of giving a generic answer, I can explain the differences that matter.

Thinking About Selling at the Howard Apartments?

I am always looking to connect with Howard Apartments owners who are considering selling.

Whether you're ready to sell now, thinking about making a move in the future, or simply wondering what your apartment could be worth in today's market, I would be happy to prepare a confidential, no-obligation market analysis.

I'll evaluate your apartment based on its building, line, layout, floor, condition, renovations, exposure, maintenance, recent Howard sales, current competition, and today's Rego Park market.

More Than 35 Howard Apartments Sold — Could Yours Be Next?

Olga Mayayeva
Associate Real Estate Broker | eXp Realty

19+ Years of Real Estate Experience
385+ Successful Sales
35+ Apartments Sold at the Howard Complex
99% List-to-Sale Price Ratio
Average Days on Market: Under 30

Call: 718-781-3074
RealtorOlga.com

Own an apartment at 99-32, 99-52, or 99-72 66th Road? If you're considering selling, let's talk. I am continually working with buyers interested in Rego Park and would be happy to discuss the potential value of your apartment.